A/B Split Card

The split test card allows you to create A/B split tests inside your flow. You won't have to guess anymore which flows or paths are most effective, but you can test it for yourself fine-tune your results anytime with a single click.

A/B Split Card Overview

In the next section, you discover how to set up your A/B Split card.

A/B Split Card Specifics

The A/B Split Card has the following specifics:

• Card Title

• It has two connectors 1 incoming and 2 outgoing

• Card Preview

• Duplicate Card Icon

• Settings Icon

• Delete Icon

To learn more about card specifics and their functions, click here.

A/B Split Card Message

Once you’ve clicked on the little cogwheel (the settings icon in the lower-right corner on this card) it opens up a new window. This new window contains three tabs; Settings and Triggers.

A/B Split Card Settings Explained

The Settings tab in the A/B Split Card consists of 4 parts; Card Title, Variant Name, Variant Weight and Add Variant which are explained below. Note that when a subscriber goes through one of the split test card paths, he will always go through the same path again. This behavior is meant to guarantee meaningful results for your tests. For complete random paths every time us the Random Path Card.

1. Card Title

• Enter a name for your message. It is recommended to enter something that’s easily identifiable in the ‘message naming’ field as you might need to edit and/or use this message in another area of Clepher.

2. Variant Name

• The name of your variant.

3. Variant Weight

• This allows you to split traffic between paths to test which produces a better outcome.

  • i.e. If you want an event to happen once every 7 visits on average, you won't have to do a mathematical operation to get the right percentage. You will just have to create 2 variants, one with a weight of 1 and one with a weight 6.

  • What's cool too is you can treat weights as a percentage too if you wanted. 50% vs 50%? Simply put in 50 in Variant A and 50 in Variant B.

  • Instead of predefined weights, you set manually inside your split test card, you can also use weights you get from Custom fields or Air variables, Dynamic Weights if you will. In case your variant weights change all the time or need to be pulled from remote web services.

4. Add Variant Button

• This button allows you to add more variants. You are allowed to add up to 10 variants per card.

Any changes made inside the card are temporarily auto-saved whether you click on the save button, the close button, or simply click outside the card on your screen. To save your progress, it is important to always click the "Save" button (in the top right corner) on the Flow Composer to apply any changes made.

Triggers

The A/B Split Card has the Triggers tab:

• To learn more on what is inside the Triggers tab, click here.