Broadcast Page
Your Messenger chatbot is all set, and you even got your first subscribers! (Yay!) Now, let’s take your chatbot to the next level! In this video and article, you discover how to do Messenger Marketing with Broadcasts. We reveal a bit more about the Broadcast feature, and we explain more about every little detail you find on the Broadcast Page.
Here's a short video on how Broadcasts work:
We hope the video sheds some light on the broadcast feature. If that went a bit too fast for your taste, please see the rest of the article about the Broadcast Page.
Broadcast Page Overview
The Broadcast feature is one of the best marketing tools to share your content with every user right in their Messenger Inbox. It allows you to Engage your subscribers and reveal their needs and interests. This feature gives you a chance to start a dialogue with your subscribers instantly!
IMPORTANT: Note that when you send out a Flow as a broadcast it will only send out the first message of the Flow excluding System Cards (i.e. Action Card with Resume Bot automation or Add Tag). So make it count! Our suggestion? Go with a Text Card including Buttons and/or Quick Replies. Invite your subscribers to click on these Buttons and/or Quick Replies to get the conversation going. That said, any System Cards in a Flow located prior to the first message that is sent to Facebook Messenger will trigger normally. This means you can trigger a bunch of actions before the actual message (i.e. Text Card) is sent out to your subscribers on Facebook Messenger as a Broadcast.
Here are some of the ways you can use Broadcast:
Deliver content to your subscribers and target it to a specific audience.
Engage your subscribers to communicate with the Messenger chatbot or subscribe to a Message Sequence.
Get to know your audience and segment it with tags depending on subscribers’ replies.
The Broadcast Table
All your broadcasts are stored in Engage > Broadcast. The table contains your Completed, Ongoing, Scheduled, and Failed Broadcasts. At Clepher, we don’t deal with Drafts as we have a more clever approach in terms of sending Broadcasts. We’ve built almost everything around Flows which makes it all very easy and organized. This is covered in Sending a New Broadcast. Broadcasts sent to your subscribers are to be found on this Broadcast Page.
Broadcast Page Table Explained
In this section of the article, you find what you can expect on the Broadcast Table
1. Broadcast
The Message Name is the Campaign name you’ve specified for this Broadcast. This helps you to identify Broadcasts as the list grows larger and larger.
2. Status
The Status gives you a quick birds-eye view of the Broadcast Statuses: Completed, On-Going, Scheduled, and Failed.
3. Date Sent
This is the date on which the Broadcast has been Sent.
4. Actions
These are the actions you can perform on an individual broadcast, currently: Delete.
5. Drop-down menu
You can change the number of Broadcasts you want to appear per page by clicking the drop-down in the right upper corner. You can choose to show either 10, 25, 50, or 100 subscribers per page.
6. Search
In the right upper corner, you can also use the search field. Search terms are applied to all data in the table. This means you can search for an individual Broadcast by typing the name, or only choose to show Completed Broadcasts by typing the word “Completed”.
7. Next/Previous Page
In the bottom right corner, you can view the next page or previous page by clicking “next” or “previous”. This allows you to navigate through all your subscribers.
How to perform Bulk Actions?
You can perform Bulk Actions by clicking the checkboxes – of the Broadcasts you want to perform Bulk Actions on – in the first column. From there you perform Bulk Actions like Delete Broadcasts, by clicking the Bulk Actions button in the right upper corner.
Please see the image below for visual reference:
What do the Stats mean?
So what do the Stats on the right side actually mean? And what happens when you click on the numbers? You’ll discover it all in this section!
1. Delivered
This is the number of subscribers that have actually received your Broadcast. This means your Subscribers have opened Messenger but don’t open your Broadcast.
2. Failed
This number shows the subscribers Clepher tried to send the Broadcast to but didn’t receive it for reasons revealed once clicked on the number.
3. Opens
This is the number of Broadcasts opened and presumably read by subscribers.
4. Clicks
Clicks are the number of clicks registered in this Broadcast. At this moment Clepher ONLY registers clicks that lead to other messages inside your chatbot. It does NOT register outgoing Link Clicks. This is because Facebook doesn’t share this data. We’re implementing our own link-tracking system to have outgoing Link Clicks reflected in the Stats too.
Clicking The Stats
When you click the stats, it opens up a modal with more information.
Scheduled Broadcasts
Scheduled Broadcasts are marked with a grey label "scheduled". Once you click on either the Actions button or anywhere in the row, an option to Cancel appears.
Alright, so now you know what Broadcasts can do for you. In Sending a New Broadcast, you discover how easy it really is to send a broadcast to your subscribers!
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