Sending A New Broadcast
This is where the magic happens. Sending a New Broadcast to your subscriber base is super easy. You only fill out a couple of fields and click a few buttons. So if you have Flow and Segmentation created already – if not, you need to create these first. No worries, it will all become clear in the next section!
Here's a short video on how to Send a New Broadcast
We hope the video sheds some light on sending a new broadcast feature. If that went a bit too fast for your taste, please see the rest of the article about Sending a New Broadcast.
Sending a New Broadcast Overview
This is the Send a New Broadcast Page. As you can see the page is very clean and neat. We did this so you can send these Broadcasts out fast and easily. In the next sections of this article, we go over all the options inside the “Sending a New Broadcast” Page. We’ll cover all the input fields, drop-downs, and what you need to do in order to send a successful broadcast that plays well within Facebook policies.
Settings
In this section, you discover the Settings part of the “Send a New Broadcast” Page. You learn more about Message Names, Selecting a Flow, Push Notifications, Targeting your Audience and Sending Time.
Message Name
This is the name you give to your Broadcast/Campaign. This identifies the Broadcast you set up inside Clepher, and of course, is to be used for your own reference.
Select Flow to Send
This is the Flow you want to send you as a Broadcast. Most of the features inside Clepher are built around Flows – Broadcast is no different. By taking this approach you’ll have way more versatility in how your Broadcasts are sent. The selections are also categorized per message type namely; Promotional, Non-promotional, and One-time Notification.
For instance, you can use the A/B split-test cards in your Flows to send a Broadcast that is split-tested. Then use the Flow Sats to get a more detailed and in-depth look to see which part of the Broadcast is performed best. You’ll also be able to get more Detailed Stats on your Broadcast since Flows show you Click on each separate element.
In order to Select a Flow to Send, you click on the drop-down and select the Flow you want to use for your Broadcast. If you didn’t create a Flow for your Broadcast, you first need to create a Flow using the Composer.
When a Flow is chosen, the Preview automatically updates with the Message your Subscribers will see.
There are 3 message classifications that will show in the dropdown namely: Promotional, Non-promotional, and OTN (One-time Notification). For more details on the messaging flow types, please see our Messaging Flow Types documentation.
Push Notification Type
These are the Push Notification types you can choose to send to your subscriber’s phone when they receive your Broadcast:
Regular Push notification
This makes a sound and sends a notification to a subscriber’s mobile device, it even vibrates if the subscriber’s phone allows doing so. Use it for important messages.
On-screen Notification
This sends a notification to your mobile device without a sound. Use it for regular messages that don’t require immediate action.
No Notification
When chosen, your broadcast doesn’t display any notifications. Use it for silently sending content updates.
Target Your Audience
You can send a Broadcast to all your Subscribers, or send it to a Segment of your audience.
You create your segment in Audience > Segmentation. This is where you can create targeted groups of subscribers based on data like gender, tags, name, activity, language, timezone, etc.
Using Segments significantly speeds up your Broadcast setup process. For instance, you might want to send a Broadcast to the same Segment multiple times per week. With this setup, you only have to create the Segmentation just once!
In order to use Target Your Audience, you click on the drop-down, and:
Select All Subscribers – to send to all your subscribers,
Choose a Segment – to send to a portion of your subscribers,
Or choose to Create a New Segment (if you haven’t created a Segment yet)
When to Send Explained:
In this section, you discover the When to send? part of the “Send a New Broadcast” Page.
Right Now
When you choose Right Now, your Broadcast will go out immediately and is sent to your subscribers after clicking on Send Broadcast in the upper-right corner.
Schedule Broadcast
By selecting “Select Date & Time” you can schedule your Broadcast to go out in the future.
Timezone Settings
These settings allow you to consider your subscribers’ time zones.
Select Date
This is where you select the Date and Time for your Broadcast if you choose to schedule it to go out in the future. Once you’ve selected the Date, the Time part opens up, and this is where you can select the Time.
Time Travel
This option delivers a Broadcast at the scheduled time according to the subscriber’s time zone.
Time Travel Explanation: Your scheduled broadcast on 11:00 am AWST for subscribers in Australia, will be delivered to your London-located subscribers at 11:00 am UTC. 5 hours later the message will be delivered to your subscribers in New York at 11:00 am EDT. Do note it can take up to 23 hours for the broadcast to be delivered to all your subscribers depending on their whereabouts.
Send Broadcast
When you’re satisfied and have double-checked your Broadcast settings, all you need to do is click on “Send Broadcast” in the upper-right corner. That’s it.
Your Broadcast will go out according to your Settings and you’ll be redirected back to the Broadcast Page where you can manage your Broadcast.
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